WEBSITE DESIGN
We had the pleasure of working with Eastside Velo for many years, helping the organization evolve its digital presence as its programs, events, and membership needs have grown. Over the course of that relationship, we guided the transition through several website platforms to find the solution that best supports both the organization and its members.
When we first began working together, Eastside Velo’s website was hosted on Weebly. As their needs expanded, we migrated the site to Shopify, which provided additional capabilities but ultimately lacked the flexibility needed for content organization and community-focused engagement. We eventually transitioned the organization to Squarespace, which proved to be the ideal balance of flexibility, ease of use, and long-term maintainability.
Beyond the website itself, we built several custom features to support Eastside Velo’s operations and member experience, including:
Integration with their email communication platform for seamless audience management
An e-commerce system for memberships, merchandise, and event registrations
A digital rider liability form accessible directly through the website
An integrated event calendar for promoting rides, events, and community activities
The result is a website that serves as both a public-facing resource and an operational tool, helping Eastside Velo engage members, promote events, and manage organizational activities from a single platform.
COMMUNICATION PLANNING
Strong community organizations depend on strong communication, and Eastside Velo is no exception. To support their member outreach efforts, we redesigned their email communication templates, creating a clean and consistent format for weekly updates, event announcements, and organizational news.
We also reorganized and segmented their email audiences to support more targeted communication strategies. This allows the organization to deliver relevant information to specific groups of members while reducing unnecessary messaging and improving overall engagement.
GRAPHIC DESIGN
Over the years, we’ve partnered with Eastside Velo on a variety of graphic design projects that help strengthen the organization’s identity both on and off the trail.
This work has included the design of custom cycling kits for multiple seasons, along with promotional stickers and other branded materials. Each project was developed to reflect the spirit of the Eastside Velo community while creating a cohesive and recognizable visual identity for members and supporters throughout the Eastern Sierra cycling community.