WEBSITE DESIGN
When two longtime friends approached us about helping launch a new fat-tire electric bike rental business in Bishop, we jumped at the opportunity. Combining two of our favorite things—websites and bikes—made this project an easy “yes.”
E-Bike Bishop was created to fill a surprising gap in the local recreation market by providing visitors with an easy way to explore the Eastern Sierra on high-performance electric bikes. As a brand-new business, they needed more than just a website—they needed a complete digital foundation that would help customers discover the business, understand the rental process, and get excited about their next adventure.
We built a custom website on the Squarespace platform, providing a flexible and easy-to-manage solution that could evolve alongside the business. We also helped identify and integrate a bike rental management platform that allowed the team to manage reservations, availability, and fleet operations efficiently.
A major focus of the project was creating content that helped customers quickly understand the rental process, learn about the bikes, and discover local routes and riding opportunities throughout the Bishop area. The result was a website that served as both a marketing tool and a practical resource for visitors planning their outdoor adventures.
GRAPHIC DESIGN
Launching a new business also meant creating a brand that reflected the energy, adventure, and scenery of the Eastern Sierra.
We designed a custom logo featuring a color palette inspired by the landscapes surrounding Bishop, creating a visual identity that felt both modern and distinctly local. From there, we extended the branding into a variety of marketing materials, including promotional rack cards designed for local hotels, vacation rentals, visitor centers, and community bulletin boards.
And, of course, we turned the logo into stickers—because every great bike adventure deserves a sticker to remember it by.
The final result was a cohesive brand package that helped E-Bike Bishop establish a professional presence from day one and connect with visitors looking to experience the Eastern Sierra in a unique way.
Project Note:
E-Bike Bishop concluded operations in early 2025. We remain proud of the work completed to help launch and support the business during its time serving visitors to the Eastern Sierra.
