WEBSITE DESIGN + COMMUNICATION PLANNING + GRAPHIC DESIGN

When our amazing client, Mammoth Lakes Recreation, adopted the Arts on the 4th festival from the Mono Arts Council, we knew that the event deserved its own website instead of trying to integrate a full suite of informational pages into the existing Mammoth Lakes Recreation website. The new website had a full festival schedule and we also built out individual “artist bio” pages so that people can get excited about all the amazing artists ahead of time.

We see a lot of organizations fall into the pitfall of not creating a standalone website for larger events. While it might save a little bit of money, you lose out on establishing specific event branding and ease of use for your clientele.

We also worked with MLR to put together a comprehensive communication plan to promote the event to local/visiting artists and inform the community about the event. This also included a targeted social media ad campaign for them to get the word out about this event to the Southern California market.

Since this was the first year that Mammoth Lakes Recreation took over the Arts on the 4th Festival; they had a lot of graphic design needs. We did a full suite of graphic design services for them including: full page flyer, newspaper ad, festival signage, festival map, and more.

And finally, we leveraged their existing Point of Sale (POS) to help them with in-person sales at a number of different MLR booths throughout the festival.